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Building your T-Shirt Empire
Make more money selling apparel.
Category: Management & Marketing
Location:
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by Cole Lundstrom
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September 15, 2017 12:57 PM PDT

In this episode, Cole goes further into detail explaining how to do artwork separations for full color designs. Recorded live at one of Shirt Agency's screen printing classes. Learn about how to use Accurip, Separation Studio and Illustrator to create amazing print ready artwork. To attend a class in person head to screenprinting.com click on the learn tab and sign up for the Los Angeles location.

Powered by ShirtAgency.com | Screen Printing + Fulfillment

September 01, 2017 04:58 PM PDT

Our good buddy Nathan Harbison stops by to ask Cole questions about starting his own screen printing shop. Topics include: How to get new customers, marketing, partnerships, basic printing tips and how Shirt Agency first started to get large orders.

Sponsored by ShirtAgency.com

August 08, 2017 11:49 AM PDT

Pulled directly from our monthly screen printing class this episode takes you thru the process of creating print ready artwork. Cole goes over all the steps needed to create a customer mockup, convert your artwork to a vector and output films. To learn more come to one of our classes in LA. You can register at screenprinting.com

As always Building your T-shirt Empire is sponsored by ShirtAgency.com the best printing and fulfillment company on planet earth.

June 16, 2017 04:35 PM PDT

In Building your T-Shirt Empire's first Video podcast Cole takes you through the pros and cons of Direct to Garment printing vs. Screen Printing. Learn the strengths and weaknesses of both t-shirt printing methods and learn even more about specialty inks by watching the video ShirtAgency.com made with Bella + Canvas HERE: https://www.youtube.com/watch?v=tIzBb4o5AjI

May 12, 2017 03:44 PM PDT

Noah and Chris stop in to talk about the do and don't of DTG T-Shirt printing. Learn about the hottest trends and biggest mistakes brands are making every day. If you ever wondered how to make awesome DTG printed t-shirts this is the episode for you.

April 25, 2017 01:38 PM PDT

In this episode Cole gives a quick update on what he thinks are the biggest trends in blank t-shirts and specialty inks. Learn about what the best brands will be selling this summer.

April 06, 2017 07:29 AM PDT

Ryan Moor returns to talk about his new project Allmade. Two billion t-shirts are made every year, using fibers like industrial cotton, which is often grown in regions with minimal regulations—directly exposing workers and the environment to deadly pesticides and herbicides that are outlawed in the U.S.
These materials are then transported across the globe using bunker fuel, a heavy oil residue so toxic most countries won’t let ships using it within 200 miles of shore.
They are then spun into yarn, knitted into fabric, and sewn into garments by workers, often in sweatshop conditions, for a wage that does not allow them to meet even their most basic needs. In countries like Haiti this translates to an increase in orphans, many of whom’s parents were forced to give them up because they couldn’t afford to care for them.
Allmade, has decided it’s time to make it better.

March 30, 2017 12:18 PM PDT

Alternative Apparel CEO Evan Toporek calls in to talk about what makes their apparel so unique. Cole and Evan discuss tips for start up businesses and trends they see in the industry.
Since 1995, Alternative have set out to re-create that soft, lived‑in look and feel of your favorite vintage tee. Their sustainable practices and premium fabrics have made them a critical player in the t-shirt market.

February 27, 2017 10:57 AM PST

I have been trying to make an episode like this for a year. In this first interview with Ross Carrel and Jordan Lamb of East Coast Cotton we talk about spending $500,000 in Facebook ads in 2017 alone! These guys are killing it with online t-shirt sales and give an incredible overview of their marketing strategies. Look out for future episodes going into more detail with them.

February 14, 2017 10:19 AM PST

In this episode Cole interviews the apparel industry legend- Danny Harris. In 1992, best friends Danny Harris and Marco DeGeorge were just out of high school when they started their screen printing company. Their big break came when Sega launched Hedgehodge and the duo got a huge order from Sega. That order launched their scrappy little garage business into a screen printing giant named Color Image. And from that the pair spun into the world of retail and into apparel manufacturing.
The company’s headquarters in Los Angeles, California are set up like a campus with three buildings. They have sales, production, quality control in one building that is attached to a production factory where 300,000 units are produced in a single week. There is also a community kitchen and a gym with a yoga studio studio for employees. This sense of community is an important component of the brand. Another important characteristic of the Bella + Canvas brand is an eco-friendly sensibility.

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