Alternative Apparel CEO Evan Toporek calls in to talk about what makes their apparel so unique. Cole and Evan discuss tips for start up businesses and trends they see in the industry.
Since 1995, Alternative have set out to re-create that soft, lived‑in look and feel of your favorite vintage tee. Their sustainable practices and premium fabrics have made them a critical player in the t-shirt market.
I have been trying to make an episode like this for a year. In this first interview with Ross Carrel and Jordan Lamb of East Coast Cotton we talk about spending $500,000 in Facebook ads in 2017 alone! These guys are killing it with online t-shirt sales and give an incredible overview of their marketing strategies. Look out for future episodes going into more detail with them.
In this episode Cole interviews the apparel industry legend- Danny Harris. In 1992, best friends Danny Harris and Marco DeGeorge were just out of high school when they started their screen printing company. Their big break came when Sega launched Hedgehodge and the duo got a huge order from Sega. That order launched their scrappy little garage business into a screen printing giant named Color Image. And from that the pair spun into the world of retail and into apparel manufacturing.
The company’s headquarters in Los Angeles, California are set up like a campus with three buildings. They have sales, production, quality control in one building that is attached to a production factory where 300,000 units are produced in a single week. There is also a community kitchen and a gym with a yoga studio studio for employees. This sense of community is an important component of the brand. Another important characteristic of the Bella + Canvas brand is an eco-friendly sensibility.
In this episode Ryonet Founder Ryan Moor stops by to discuss the print industry. We discuss what it takes to make it in screen printing and how he thinks most people can grow their businesses.
In early May of 2004, the website www.silkscreeningsupplies.com went live and within the first two months website sales combined with Ebay sales reached over twenty thousand dollars. Ryan was able to hire help and quit his part-time odd jobs. By building a team, adding to the website and attending online marketing conferences Ryan's website www.silkscreeningsupplies.com and the newly formed Ryonet Corporation continued to increase profits each month climaxing at the end of that year with over fifty thousand dollars in monthly revenue. Ryan partnered with StoresOnline (the company that sold him websites) as a testimonial speaker and was featured in their road seminar/sales events. He also continued to learn about screen printing by hiring industry professionals and a cast of young, eager and talented friends who learned right along with him. In 2005, Ryonet's first full year in business, the company grew over 1000 percent in eclipsed revenues of four million annually.
In 2010, shortly after its six year anniversary, Ryonet was honored with their inclusion on the Inc. 500/5000 list as one of the fastest growing privately held companies in the United States. Above the company's financial accomplishments, Ryan is most proud of how the company continues to focus on client development and service—proven by their six year standing accredited “A+” rating with the BBB.
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Learn the many processes needed to create a retail ready t-shirt. Host Cole Lundstrom will walk you thru the steps and include insider tips for starting a brand. Topics Include:
DTG (Direct to Garment)
Cut and Sew
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In this episode host Cole Lundstrom breaks down the five ways to take your t-shirt company from a side hustle to a thriving business. Learn basic business tips for your custom t-shirt business and SUBSCRIBE for more episodes about DTG, screen-printing, internet marketing and interviews with professionals from the apparel industry.
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