Nate Goff aka @printsnate is the owner of Fresh MFG. After working at another shop he quickly built his new screenprint shop by working for retail giants Forever 21 and Zumiez. We chat about printing late into the night, finding big clients and doing whatever it takes to make the customers happy.
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Ruben from Grandline Graphics returns with more questions on how to grow his t-shirt print shop. In this hour long conversation we discuss a variety of topics including production efficiency, outside sales, lead generation and online marketing.
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Bruce Ackerman is the Founder and forward thinking leader of Printavo. Starting in 2011 as successful print shop owner Bruce began coding what is today one of the largest shop management solutions in the industry. He chats with Cole about what is next for his company and why he thinks some shops are growing so quickly while others plateau.
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Whenever I go to a conference I almost always get sucked into a conversation about how Shirt Agency does online advertising. So in this episode I go over the basics of online advertising by breaking it into 3 difficulty sections:
Google Search ads.
REQUIRES SOME EFFORT-
Video Ads on FB Youtube,
TRYING AS IF IT WAS YOUR JOB-
I also go over my strategy for creating engaging content and why I hate coupons.
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Brett Bowden Founder of Printed Threads flew out to LA to work with Shirt Agency on improving our print shop. Obviously we can't tell you everything he taught us here. But in this episode we go over some of the major take-aways from his two day trip to help us up our screen printing shop's game.
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also Check Out PRINTEDTHREADS.com
****NOTE: For the first time this episode was filmed live for Youtube. So please Head to youtube.com/shirtagency and subscribe.**** In this episode of Building your T-Shirt Empire, Ryan Moor from Ryonet talks with Cole about a variety of topics.
Future Screen Printing Tech
Grandline Graphics Update
Allmade Sales Strategies
We invite screen printer Mark back into the room for another episode of shop therapy. Grandline Graphics discusses what is making their shop run inefficiently and how we can fix it. Topics include: Job roles, Rush Orders, Receiving, Darkroom management, and how to actually get stuff done on time.
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Inspired by the book "Made to Make it" by Ryan Moor we focus on what will make a print shop stand out. We discuss building customer profiles and how best to serve those clients. This leads into building a basic vision for their company Grandline Graphics. Just being a printing company is not enough! Customers need clear messaging to understand why a shop is unique.
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On our second day of growing Grandline Graphics we dive into online advertising. After making some basic improvements to their website we now are ready to spend some money on ads. We discuss A/B Testing on Google, Instagram and Facebook. Check out future episodes where we go thru the results.
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In this first episode of our "Saving the Shop" series- Grandline graphics flies to Los Angeles to work with Cole on overhauling their entire business. This episode is an overview of their issues. This week we will be posting daily updates on how we are changing their model.
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