In 2013, Brendan Wenzel realized he was on to something when he sold 100 t-shirts on Facebook with zero advertising. Fast forward to present day and Brendan has built himself an e-commerce empire with $6.5 Million in t-shirt sales. In this episode, we talk about Facebook ads and building the strong social presence businesses need to sell online. Topics include, Ad Manager, Influencers, Ad Costs, KPIs, hiring graphic designers and more...
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Nabeel Amin started Lane Seven apparel to bridge the gap between premium and cost conscious fleece hoodies for the wholesale market. His rapidly growing company sold 400,000 hoodies this year alone and he has plans for MASSIVE GROWTH in 2018. Learn how he started out in Pakistan on the factory floor and took that first hand knowledge to the US to take on the big manufacturers.
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Carissa and Cole walk thru the entire Bella + Canvas factory and discuss every step in the production process of creating a t-shirt. Take a look behind the scenes to see how the tees you print on are actually manufactured right here in Los Angeles. Plus learn some secrets about the upcoming 2018 Fast Fashion releases.
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Charley Pangus has been designing for over 8 years now specializing in merch design and brand identity. In 2013 he started a Youtube channel and uploaded a tutorial teaching people how to make a t-shirt design. Within 1 years time the video accumulated over 400k views which motivated him to keep making more videos. Fast forward to 2017 and he's still making videos and managed to gain 40k+ subscribers. Listen to our chat on the state of modern merch design and how you can improve your skills.
In this episode, Cole goes further into detail explaining how to do artwork separations for full color designs. Recorded live at one of Shirt Agency's screen printing classes. Learn about how to use Accurip, Separation Studio and Illustrator to create amazing print ready artwork. To attend a class in person head to screenprinting.com click on the learn tab and sign up for the Los Angeles location.
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Our good buddy Nathan Harbison stops by to ask Cole questions about starting his own screen printing shop. Topics include: How to get new customers, marketing, partnerships, basic printing tips and how Shirt Agency first started to get large orders.
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Pulled directly from our monthly screen printing class this episode takes you thru the process of creating print ready artwork. Cole goes over all the steps needed to create a customer mockup, convert your artwork to a vector and output films. To learn more come to one of our classes in LA. You can register at screenprinting.com
As always Building your T-shirt Empire is sponsored by ShirtAgency.com the best printing and fulfillment company on planet earth.
In Building your T-Shirt Empire's first Video podcast Cole takes you through the pros and cons of Direct to Garment printing vs. Screen Printing. Learn the strengths and weaknesses of both t-shirt printing methods and learn even more about specialty inks by watching the video ShirtAgency.com made with Bella + Canvas HERE: https://www.youtube.com/watch?v=tIzBb4o5AjI
Noah and Chris stop in to talk about the do and don't of DTG T-Shirt printing. Learn about the hottest trends and biggest mistakes brands are making every day. If you ever wondered how to make awesome DTG printed t-shirts this is the episode for you.